![]() ![]() After all, they may represent energy or danger, and are often chosen to represent religion, law, or science. More importantly, triangles also convey a sense of movement. Where circles are seen as feminine, triangles are considered to be a masculine shape. The Psychology of Trianglesįinally, the third basic logo shape is the triangle. However, the choice of a round and somewhat feminine font for the middle initial and the softer italic font for the firm’s tag line, keeps the logo from seeming stodgy. ![]() The geometry and logo design for this one is overall shaped like a square and conservative. Some logos that use square shapes combine them with interesting colors or other shapes to prevent them from seeming dull or unimaginative.Īnother example is this logo is one we designed for a law firm. Squares also convey professionalism and efficiency, but they may be seen as somewhat boring or unimaginative, too. Conveying a sense of stability and strength.Īny brand that wants to send a message of solidity and conservatism should consider using a square or rectangle in their logo. Let’s consider squares and rectangles, after all, they tend to be viewed as gender-neutral shapes. A lot of charities or studies that talks about the stigma of mental illness uses circular logo design in some sort Psychology of Squares and Rectangles Using an overall circular shape combined with several smaller circles. Furthermore, it is a good example of the effective use of circles. One example that we designed is the above logo for a charity that works to destigmatize mental illness. Interlocking circles or rings may represent strength and solidarity. More importantly, curved shapes, including circles, are also viewed as feminine in nature. Also, it is encompassing and also welcoming.įurthermore, culturally speaking, circles may represent marriage, commitment, community, friendship, and unity. After all, a circle has no beginning and no end. Most of all, circles are, by definition, inclusive. Their geometry and logo designs are recognized around the world. Just take a moment to think about how many logos you are able to recognize even without a company name – or any lettering at all.ī) The Apple apple with a bite taken out of it However, if you doubt the truth of that statement. For instance, geometry in logo design and shapes play an important role in branding. ![]() Let’s start by examining the psychology of shapes. Check out our portfolio for event logo just as an example of geometry and representing your brand. Picking the right logo requires understanding the messages that shapes send and picking the best shapes to represent your brand. Shapes influence the way we think of brands and companies in dozens of subtle ways. ![]() While the majority of your customers might not be aware of the psychological reactions they have to the shapes that make up their favorite logos, the effect is real. Furthermore, the geometry shapes you choose to make up your logo can make or break your brand. In fact, the importance of shapes is one of the reasons that logo design is both an art and a science. In the world of attractive logo design, a shape is never just a shape. First of all, geometry and logo design are very much intertwined. ![]()
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